AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Basketball Games on iOS in the UK
An overview of trends for the top basketball games on the iOS platform in the UK during Q4 of 2020, showcasing download and user engagement statistics.
As we round up the year, Sensor Tower provides a glimpse into the performance of the top basketball games on the iOS platform in the UK for the fourth quarter of 2020. Let's dribble through the data and see how these games have performed in terms of downloads, revenue, and weekly active users.
NBA 2K Mobile Basketball Game saw its revenue peak at approximately $5K in mid-October and late December, showing a fluctuating yet resilient trend. Downloads hit a high with nearly 3.5K in late October and again in late December with over 3K. Weekly active users remained above 12K throughout the quarter, with a peak of nearly 14K in late October.
Electronic Arts' NBA LIVE Mobile Basketball experienced its highest revenue in late December with over $3K, despite a dip to below $1K in early November. The game maintained a steady download rate, peaking at over 700 in late October and late December. Active users were consistent, with numbers hovering around 40K to 48K, although there was a noticeable dip to 37K in mid-December.
The UK's own Basketball Arena - Sports Game presented a varied revenue performance, with a notable spike of over $1K in the weeks leading to Christmas. Downloads were highest in mid-October with over 7K, followed by a gradual decline. Weekly active users saw their zenith at over 14K in mid-October, with numbers tapering off to under 5K by the end of December.
For the newcomer NBA SuperCard Basketball Game, released in early December, the revenue showed a promising start, reaching over $4K in the weeks following its release. Downloads started strong with over 6K in the first week, then gradually decreased. Weekly active users started at 5K and saw a decrease towards the end of the month.
Lastly, SLAM DUNK from TV Animation had a mixed revenue pattern with a notable drop after its late November peak of over $2K. Downloads saw a sharp decline from over 6K in late November to just over 100 by the end of December. Active users mirrored this trend, with a steep fall from 4.5K to just over 600 in the same period.
For more insights and in-depth analytics, Sensor Tower's platform provides detailed app performance data.